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Vision Statement There is a way that organizations can escape from the tyranny of economic optimization, where they have to compete largely on price. Several factors have come together in the past few years to create a situation in Canada where most traditional manufacturing jobs outside the auto industry have been (or are being) moved out of Canada to places such as China. Many of the higher-paying service industry jobs are being moved to places such as India. For the most part, Canadian based firms are no longer able compete against overseas firms that have essentially the same production or operating capabilities and a much lower labour rate. The only way Canadian firms can survive and thrive is if they avoid this predicament. To do so, they have five options: Move their operation overseas to reap the benefits of the lower labour rates. Operate in markets that are protected by government, such as dairy products. Operate in markets with physical barriers to off-shore activity, such as electricity production. Deal in items that are protected by patents, trademarks, copyrights, etc. Stay ahead of the curve. This means they have to be better that anyone else. They need to produce products that no one else knows to make or knows how to make; or They need to operate with better processes than anyone else uses; or They need to sell into markets that others are not aware of or cannot reach. Option "1" works when only a few firms use it. When most firms do, there's no longer a well paid middle class to buy the goods and services being brought in from overseas. Options "2", "3", and "4" are currently only available to a limited number of firms. Organizations can thrive by being better than anyone else. Only by doing so can we maintain (and even enhance) the quality of life that we have come to appreciate. The process is certainly a lot more fun than the 'race for the bottom' that suppliers of 'me, too' products and services are forced to engage in.